The founding partners of Sunlight Metal all have long history working in the Light Metals industry. Mr. Chunming Dong started his career in China’s Nonferrous and Light Metals industry back in 1987. He founded SUNLIGHT METAL Beijing in 2006, to provide consulting and information services to multinational companies who wanted to enter the China Market. Sunlight Metal Beijing’s Services include Corporate Strategy, Market Research, Sales Network setup and Trading within the aluminum and magnesium industries.
Before joining SUNLIGHT METAL CONSULTING Toronto, Mr. Michael Ren had over 22 years working experience with Outotec Canada (Aisco Systems, Outokumpu), to promote the company’s Alumina and Aluminium technologies in the China and “China-related” markets. Based in Toronto, Mr. Ren’s deep understanding of both the Chinese and Western Cultures has brough huge success for the company, with many breakthrough technology and equipment sales in the China Market.
Mr. Dong had a vision for SUNLIGHT METAL (“尚轻时代” – “Shang” Light Metal in Chinese) back in 2006. “Sun” sounds like “Shang” in Chinese, means “trendy” “fashionable”. He was inspired by the great potentials of the light metals such as aluminium and magnesium. Mr. Dong’s interpretation of Sunlight Metal brand is to “Promote light metals and its light weight like fashion, to encourage young people to join the industry, with their vigor and fashion spirit to build a better future for all of us”.
We love light metals such as Aluminium and magnesium, we believe in its sustainability, with its weight-reduction in a wide range of applications. Since 2006, we have been advocating more applications of light metals such as aluminium and magnesium in China. China’s per capita aluminium consumption has gone from 2 kg in 2000 to 25 kg in 2020. We see aluminium and magnesium as necessary to our daily life as Sunlight, they’re one of the most sustainable metals.
The mission of SUNLIGHT METAL is to promote the use of environmentally sustainable and energy-efficient technologies throughout the entire light metals production chain, from ore to final products. Our goal is to foster the wider and more diverse application of these materials, to make a meaningful contribution to combatting global warming.
China’s alumina and aluminum production, representing over 50% of global output, is a specialized market with distinct demands and challenges. Sunlightmetal Consulting has successfully introduced New Zealand’s Enpot power modulation technology to China and advanced SAMI’s aluminum reduction technology in Western markets. By fostering cross-border innovation and facilitating technology exchange, Sunlightmetal Consulting connects companies to new opportunities and strengthens ties between China and the global aluminum industry.
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